I read an article this week that claims 96% of sales professionals say sales training needs improving. That’s easier said than done. Sales training can be highly expensive. It’s expensive in terms of time for sales managers to deliver it internally and it’s expensive if you hire a consultant externally. It inspired me to think about how I’ve trained my sales teams in the past that can be easily embedded into your sales team structure. So here are 6 ways you can train your team without having to secure a fat training budget.
Buddy up on sales pitches
The article showed that 65% of sales people believe advice from peers is more effective than company run training. So do a quick assessment of your team in terms of strengths and areas for development. Partner up your team accordingly and set a goal to shadow 3 sales pitches each in the next month. Create an expectation that shadowing sales reps should look for opportunities to improve their own skill from what went well and create a guide for giving feedback on areas that could be developed. It’s a win-win for both reps.