The elevator pitch is tough. You’ve spent weeks trying to get your sales prospect on the phone, they finally pick up and now you have the challenging job of having to ‘pitch’ what you do and excite them about it in 30 seconds. So are you doing a good job of it or are you falling at the first hurdle? Let’s find out.
Grab a friend, recite the elevator pitch you use on your sales calls and once you’ve finished ask them one question. “What can you see?”
As humans, we need to make mental pictures from words to really understand what the words mean. So if at the end of your elevator pitch your buddy can’t imagine anything, has no vision for what you’re talking about at all, there’s a pretty decent chance your sales prospect can’t either.