How well are you connected to your customers? In today’s business environment it’s easy to lose touch with their needs, concerns, and business issues. Falling into the day to day routine of your job description. Getting caught up in internal meetings, 1- to-1’s, and pipeline reviews can distract you from the most important task of all…staying current with what is important to your customers and prospective customers. Having this valuable information can allow you to continually adapt your sales message to keep it relevant.
You need to spot trends in what’s supporting the buying decision. Understand how your customers want to be sold to. Which content on your company website, sales presentations, sales demo’s and throughout the sales process prospects find most engaging? How important were each of your company’s USP’s and what was the WOW factor in their buying decision? Understanding this, and more will help you find and sell to more customers. It will help you connect with customers and prospects on a better level giving you an advantage over your competition. Here are four things you can start doing now to stay connected with your customers and prospects.