Sales Coaching, Sales Management, Sales Techniques

5 tips to help you sell against your competitors

B2B sales is highly competitive. In all the sales I’ve experienced, the competition has been involved in the process at some point. This could be at the very beginning, half way through or the end.  Whether you like it or not, there is always a competitor or an alternative option just lurking around the corner.  So how do you know when to sell over your competitors? Which ones are in involved? When is the ideal time to discuss them?  How do you weave them into the conversation? What do you say about them?

These are skills I developed over the years and used to my advantage to get the very best results. Here are some tips that I hope help you.

Never talk trash about your competitors

The best ways to act, whether you are selling to SMB or Enterprise, is to act humble. Have humility, show that you really care and have empathy with your sales prospect. If you talk trash about your competitors at any point in the sales process you are showing none of these qualities. You also risk losing the credibility you have already earned. It is always best to show respect to everyone in your marketplace.

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Leadership, Motivation, Sales Techniques

Looking back at over 500 sales..

Sorry there has been no post for two weeks I have have been busy wrapping up my role at Reward Gateway.  After 8 amazing  years, it is time to move on. I worked with some great people and we had fantastic results I am very proud of.

In my time I closed over 300 new clients and was involved in over 500 sales. On my last day, I had a chance to sit down with my friend and CEO, Glenn Elliott and talk about the last 8 years. We discuss my favorite memories, sales tips, how the industry has changed, and my plans for the future. We really enjoyed recording this so I wanted to share with you all.

Sales Coaching, Sales Productivity, Sales Techniques

The difference between missing and crushing your quota

Over my years in sales, I can attribute my success to my diligence and level of activity. I knew I was always outperforming our competitors because my level of activity and contact points were 5 times higher than everyone else’s.

People are busy and as a sales professional, you are very rarely at the top of anyone’s list. So to be really successful you need to engineer a position where you keep connected to your prospect so that you stay at the front of their mind.  This applies when you are hunting an inbound or outbound lead, or connecting with an existing account or opportunity.

The problem

I have seen this in all countries I have worked in and across multiple sales and account management teams. It goes something like this…

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Sales Management, Sales Techniques

How to build a kickass business case to drive more revenue

Everyone’s sales process is different. The basic steps, though, are often the same in B2B sales. What you really need to do is make sure you get under the skin of your sales prospect to understand how you’re going to help, not just the person you’re selling to (your key contact), but other people in the business as well. Often you follow all the steps in your sales process, send a proposal, and talk about pricing. The key is to show, every single time, how you’re going to deliver great, return on investment for the business with your product or service. Here are some simple steps to building a kickass business case to close your deal.

How will your champion benefit?

To build a foolproof business case you need to get to the root of why the prospect wants your product or service. What it will do for them. How they will individually benefit. What will it do for them? You need to understand their challenges and what they really WANT. What is their goal with this purchase? Is it a change that they are trying to make or a problem they are trying to solve? Will it make your key contact’s life easier, their job easier, improve their standing in the eyes of their boss? You must really dig deep, do your research and then ask lots of questions until you really understand. This is the only way that you will be equipped to really build a strong business case. Talk about how it’s going to help your day to day contacts do their job better and make them look great in the eyes of their boss.

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Motivation, Sales Techniques

5 ways to stay consistently motivated in Sales

As a professional Sales Rep or Manager, you face many challenges and roadblocks on a daily basis and sales is always a rollercoaster. It’s easy to be motivated when things are going smoothly. You’re reaching contacts, setting appointments and closing deals. How do you stay motivated the rest of the time…when you are getting more no’s than yes’, can’t seem to fill your calendar and pipeline or when your quota seems unattainable? This happens to all of us.  Here are a few tips that will help.

Be positive

In sales, we all know you have as many ups as you do downs. Don’t focus on failures. It is better to focus on each success no matter how small or large. Always try to find the positive side of things. If you experience something that seems negative it is often a valuable learning experience that will make the next similar situation easier to work through. When you look for the positive and start with an optimistic attitude, you will find it makes everything run more smoothly. As Henry Ford said, “Whether you think you can, or you think you can’t–you’re right.” So believe that you can!

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Sales Coaching, Sales Techniques, Sales Training

How to sell over your competitors

There are many important attributes to being a top sales professional that come naturally. As Daniel Pink explains in his book, “To Sell is Human”, the modern salesperson needs Attunement, Buoyancy, and Clarity to be successful. There are other sales skills you learn over time, and in your business, like understanding and selling your product, how to frame your sales call and how to sell the success stories of your clients. One of the biggest things that is frequently missed is to how to correctly sell against your competition. Here are some ways to help with this.

Never bad mouth your competition 

Start with this very simple rule..It may seem obvious. But you’d be surprised how many time people do this. You can always tell by the questions the buyer asks , especially if you are not the first to present. Always make sure you approach talking about your competition in a professional manor. Make sure you carefully select the language you use to explain how you are better so you aren’t damning in any way.

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Sales Productivity, Sales Techniques

5 ways you can get your signed contract back quicker, and speed up your sales cycle

Over the last 10 years, we have seen great advancement in sales tech, especially around sales efficiency. One of the crowning glories of this, in the SaaS world, is EchoSign which has made it possible to get a Contract, SOW or NDA signed electronically very quickly. An amazing tool that I personally love using.

As the way of the world, we too often end up relying on technology as the crutch. I still see no increase in the time it takes sales teams to get the signed contract back from a client after first engaging them. It is only when the contract is actually ready to be signed by both parties that a tool like EchoSign speeds things up and saves the time of printing, scanning, and more.

As a sales professional, you still need to reverse engineer the process, thinking through all the steps your contact will go through. Here are some simple steps to speed up this part of the sales cycle to get your contract back quicker.

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Motivation, Sales Techniques

Sales Shake TV – Episode #1 is now live

I am excited to launch the very first episode of Sales Shake TV on YouTube. The format for the show is 4 questions each answered in just 1 minute so easy to watch on the go. It has been great to get so much feedback from you guys since I started the blog in February. A big shout out to David Sim, Tim Young, Tom Glason and Andre Butler for your questions.  I hope you enjoy the show as much I did filming it.

Sales Shake TV needs your questions on all things sales to work, so if you would like to feature on the show please email your questions here or tweet them to @TomLavery7 with the #salesshake. You can also subscribe to the YouTube channel here.


Leadership, Sales Techniques

How to stay connected to your customer to increase sales

How well are you connected to your customers? In today’s business environment it’s easy to lose touch with their needs, concerns, and business issues.  Falling into the day to day routine of your job description.  Getting caught up in internal meetings, 1- to-1’s,  and pipeline reviews can distract you from the most important task of all…staying current with what is important to your customers and prospective customers. Having this valuable information can allow you to continually adapt your sales message to keep it relevant.

You need to spot trends in what’s supporting the buying decision. Understand how your customers want to be sold to.  Which content on your company website, sales presentations, sales demo’s and throughout the sales process prospects find most engaging? How important were each of your company’s USP’s and what was the WOW factor in their buying decision? Understanding this, and more will help you find and sell to more customers. It will help you connect with customers and prospects on a better level giving you an advantage over your competition. Here are four things you can start doing now to stay connected with your customers and prospects.

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Motivation, Sales Techniques, Sales Training

How to #GETUNSTUCK when your hot sales prospect is about to go with a competitor

There are times in sales when we get stuck every almost every day. The more we share and spread sales knowledge the more we can help each other develop and grow as sales professionals. I am delighted to part of the #getunstuck movement.  Please see my 60-second story below for more of these tips and to share your own story check out

You put in a lot of effort contacting your hot sales leads and getting their attention. What do you do when you finally get ahold of them and they tell you that they are about to sign up with one of your competitors? How do you work through this so it doesn’t stop you in your tracks? Here’s my tip to get unstuck and win the business.

Have complete empathy with your sales prospect

They’ve gone out to market. They’ve gone through a whole sales process and you’ve landed on their doorstep at the last possible minute. So you just need to show that you really care and that you understand that to get your foot in the door.

Completely forget about your sales process

They’re at the end of the buying cycle. You need to quickly understand what they love about those competitors and why they’re thinking of buying so you can really show them what makes your solution the best.

Focus on your competitive advantage

So how do you push home that competitive advantage? First of all, demo the product and demo the parts that they’re going to care about very, very quickly. Get them on a free trial and get them using your product as soon as possible. And make sure that you provide them with some sort of competitive analysis so they can clearly see how you can help and how you’re better.  

I hope this helps next time you need to get unstuck!